25 Jun 2013
- Written by Real Times News Service
Soul music pioneer and entertainment industry executive Al Bell has selected Courtney Marketing PR as the agency of record for his brand.
Courtney Marketing PR's work for Al Bell will draw on a network of resources and capabilities to include creative, public relations, social media communications and loyalty positioning.
"It has been my desire to share my personal and professional story in various platforms," Bell said. "The strategic alliance with Courtney Marketing PR gives me optimal declaration to exponentially reach more audiences and to share more about the evolution of my journey."
While Courtney Marketing PR's focus will be devoted to branding and marketing Bell's personal legacy and life story, Al Bell Presents, LLC, an intellectual property management corporation, where Al Bell is founder and chief executive officer, will maintain its internal marketing organizational structure.
Jonathan Bell, vice president of Al Bell Presents, LLC explained that Courtney Marketing PR was selected because "they unequivocally understand our goal of positioning the Al Bell brand within a myriad of disciplines."
In addition, the agency has demonstrated a high level of confidence, integrity and understanding of clearly communicating Al Bell's imprint.
"My father's legacy is as compelling and relevant as the diverse industries that he has represented for half of a century," Jonathan Bell said. "Our goal is to connect his brand and his legacy beyond music and entertainment with the world."
Angela Courtney, principal of Courtney Marketing PR describes Bell as an iconic mogul who offers a truly unique and rich perspective through the creation of cross-functional movements: social movement, music and entertainment movement and corporate and business movement that transcends generations.
"We're excited about the opportunity to engage the Al Bell brand and his contributions to these movements in a way that profoundly differentiates his narrative through multiple channels," Courtney said.
Source: Michigan Chronicle Staff