Created on Wednesday, 13 August 2014 10:09
I had the honor of sitting in on LL Cool J’s private listening session in New York City. He was previewing excerpts from his upcoming release of the “G.O.A.T. 2.” When super producer Alize Jones from Beatbrokerz Ent. invited me to the session, I was thinking, what’s he (LL) trying to do with the hood? You would think that he would have lost some of his street cred being in Hollywood but he represented the evolution of Hip Hop. His demeanor was well versed and professional but his swag was hood.
Everybody in the studio was Hip Hop, the vibe was Hip Hop, the love was Hip Hop, LL is Hip Hop.
It was the ultimate atmosphere of what Hip Hop is supposed to look like. It was opportunity in the air. Young producers playing their best tracks for The Greatest of All Time? LL checking for the tastemakers to whip their head back and forth? Where they do that at? I was waiting for Ashton Kushner to pop out and say, “You just got Punked.”