- Post 24 May 2013
- By Atlanta Daily World
- Hits: 40
Walton Isaacson has been named 2013 Advertising Agency of the Year by Black Enterprise magazine. Walton Isaacson (WI) leapt from eighth to second place in B.E.'s most recent ranking of the most successful Black-owned advertising agencies in the United States.
"We're honored to be receiving this award from Black Enterprise," says Aaron Walton, co-founder of WI. "BE has always been at the forefront of giving important attention to the tremendous contributions that Black entrepreneurs have made toward the building of wealth and prosperity in this country."
Walton Isaacson (WI) provides full-service advertising, digital and social capabilities, as well as cultural expertise across General Market, African-American, Hispanic, and LGBT consumer segments.
Its client list includes Hillshire, Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's AXE, Dove, Degree, TRESemme, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands, One.org, and the Los Angeles Dodgers.
With an expressed mission to be the "Planet's Most Interesting Agency," WI has been responsible for an innovative range of campaigns that have wholly reinvented the traditional advertising agency model. WI's work now encompasses a broad range of digital and social-media platforms and the creation and client-furnished original programming.
Highlights of WI's recent work focused on appealing to African-American consumers include: - The creation and production of NAACP Image Award nominee, "Verses and Flow" TV series for Lexus.
"Verses and Flow" introduces a whole new generation of artists who are carrying on the rich African-American tradition of storytelling through music and spoken word
- Entertainer Kevin Hart's irreverent Verizon ads and his "Share Everything This Holiday Season" digital and social-media campaign, which won the 2013 Internet Advertising Competition (IAC) Award for "Best Technology Online Campaign" and has amassed more than 1 million hits on YouTube
- Music superstar Kelly Rowland's ultra-successful, innovative "Courvoisiology" club tour for Courvoisier cognac, which played to overflow crowds and became a social-media interactive phenomenon
In July, WI will be producing the "McDonald's 365Black Awards" special, which honors individuals who have inspired, supported, and strengthened the Black community. The awards special celebrates its 10-year anniversary and will air on national television for the first time.