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‘R&R on Sports’ brings ‘new views’ to local sports radio

RaandR 600ESPN NBA analyst Chris Broussard will be the special guest Saturday (Jan. 25th) on the new local sports-radio show "R&R on Sports,' which debuted last week.

The show airs every Saturday morning at 9 a.m. on WMFS-FM, 92.9 ESPN.

The one-hour sports magazine show is co-hosted by Larry Robinson and Howard Robertson from whose common last name initial the show's name derived.



Robinson is principal and managing partner of Lasting Perceptions, Inc., a marketing and branding firm with strong sports ties, including work with NBA-TV.

Robertson is president/CEO of TRUST Marketing and the Spotset Radio Network. TRUST is one of Memphis' largest public relations agencies and Robertson is a 40-year broadcast advertising veteran.

The show's concept is pitched as unique in the sports radio landscape both locally and nationally.

"Two southern, African-American men of different generations hosting a sports show doesn't currently exist...anywhere," said Larry Robinson, who conceived the program.

"We will offer definitive takes and often differing perspectives on the sports topics of the day."

In a segment called Iconversation, Robinson and Robertson will also interview important sports athletes and personalities past and present.

Sports Byline USA, a San Francisco-based sports talk network with over 200 affiliates coast to coast, has linked up with the new show. Beginning in February, Sports Byline will broadcast the weekly program on its affiliates in a key Saturday time period.

"Memphis has historically led the way for innovative radio programming nationally," said Robertson. "We will continue that proud tradition with this new style of sports programming."


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0 #1 Bob Midgett 2014-03-13 14:56
Hi Sirs,

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