Real Times Media Forms Strategic Digital Partnership With Interactive One Studios
- Category: Detroit
- Published on Wednesday, 17 July 2013 14:09
- Written by The Michigan Chronicle
- Hits: 205
Interactive One's growing business division will provide technology, marketing, and editorial support for the Real Times newspaper brand digital platform
Real Times Media (RTM), a multimedia company focused on urban news and entertainment which includes the nation’s largest African American-owned newspaper and digital media operation, has signed on as the latest partner of Interactive One Studios, a division of Interactive One, which assists external brands with developing highly profitable digital businesses through world- class sales, platform, content and distribution services.
“Partnering with Interactive One Studios presents a tremendous opportunity for the Real Times Media digital platform,” said Hiram E. Jackson, CEO, Real Times Media. “For the past few years our company has had a laser focus on transitioning our traditionally print business model into a more robust digital platform. We’ve been able to make significant headway on our own; however, this partnership with iOne Studios will certainly help us to reach new levels of success.
” Under the terms of the partnership, Real Times Media will migrate its Atlanta Daily World (www.AtlantaDailyWorld.com), Chicago Defender (www.ChicagoDefender.com), Michigan Chronicle (www.MichiganChronicle.com), Memphis Tri-State Defender (www.TSDMemphis.com), and New Pittsburgh Courier (www.NewPittsburghCourier.com) websites to Interactive One's proprietary content and mobile platforms. The transition will benefit the Real Times Media brands through increased audience reach, world-class advertising, media management and operations, guaranteed uptimes and tech support, and a unique set of features and functions that have made the channels within the Interactive One network a leader in the space.
“Real Times Media and its newspapers have a rich tradition and deep community relationships,” said Alfred C. Liggins III, CEO of Radio One, Inc., the parent company of Interactive One. “That tradition, those relationships and the power of digital, which is the great equalizer for traditional Black and New Urban audiences, put them on firm footing for a bright future.”
Real Times Media is the latest addition to the Interactive One roster of partners, which includes Russell Simmons’ GlobalGrind.com, NBC News’ theGrio.com and Tom Joyner’s BlackAmericaWeb.com, among others.