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For some, $300 for ‘King’ James’ shoe is a step too far

  • Written by Kelvin Cowans
  • Published in News

LeBron-XWe have finally reached the point of no return. The fact that NBA mega-star LeBron James and Nike have even proposed that we spend $300 on a pair of tennis shoes has revealed that much.

It's as if there is a conversation going on behind closed doors that has nothing to do with the reality of our world. Or, does it?

Can we truly blame James – the larger than life superstar of the NBA Champions Miami Heat – for trying to capitalize on our lack of financial education? After all, many of us do pray that he wins his basketball games. So if we pray for that, then shouldn't we want him to be as well equipped as he can on the basketball court to win. He's simply saying that he needs to wear shoes that cost $300 to do so and that you should wear them as well to do your best.

On the other hand, if you don't buy into the hype of LeBron and Nike's latest get-richer scheme, then there may be hope for our collective financial literacy.

Wisdom says to most people that there is no way that some of us will pay $300 for a pair of tennis shoes by "King James." Why? For one, that kind of money can be spent on at least ten pairs of shoes at the right place.

Number two, there is a Bible out there that actually helps some change the thought patterns that directly affect their life ventures, producing very positive outcomes in their personal and professional lives. Those people wouldn't even spend $300 on that "King James Version," so LeBron is completely out of luck with them. Equivalent – I'd say – to how he felt about winning an NBA Championship with the Cleveland Cavaliers.

Pastor Steven Hardrick of Life Change -N- Ministry said it's ridiculous that anybody is trying to charge somebody $300 for a pair of tennis shoes that will probably go out of style next month.

"As a pastor, I wonder does he realize that kids that love him probably can't afford these shoes. Could he afford those shoes when he was a child? How soon we forget where we come from," said Hardrick.

" My six-year -son plays in a basketball league and he's going to be just fine without those shoes. He already has a pretty nice jump shot by the way. I wonder does LeBron understand the violence that he is creating in the community for the unprivileged kid's who can't afford that shoe but will seek to get them by any means necessary?"

Cliff Stockton Jr., who is involved with outreach ministry Life Change -N- Ministry, said, "We could stretch out $300 over some month's on food that we serve."

Amanda Nicholson, a Nashville mother of four adult children, said $300 is far too much for a pair of shoes.

"I hope for the parents of today that they are able to make the right decision on this matter," said Nicholson. "For me, when I was raising my kids, I never would've considered that at all. He's putting far too much pressure on the parents."

(Kelvin Cowans can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. .)


0 #1 Larry 2012-08-23 18:49
I do not believe that Lebron is responsible for those shoes or what they cost. It is the parents, friends and relatives that makes up the community, in which the children live, is, ultimately, responsible for teaching proper values. Shoe's of any anount does not add value to a healthy self-esteem.

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