Created on Saturday, 21 June 2014 11:18
As the heads of many American households, women are increasingly forced to reckon with not only the odd handyman job like mowing lawns or replacing sealants, but also more demanding household repairs including plumbing and electrical work. In fact, what was once considered the man’s terrain within the home has become a space where women actively flex their muscle.
According to a recent survey by the Home Improvement Research Institute, the number of home improvement products purchased by women has increased over the years. Women account for more than $70 billion worth of purchases in the home improvement industry, up from just over $55 billion in 1995. This rising trend is due to women owning their own homes and tackling their own home repair projects. Industry research shows that single women are purchasing new homes at twice the rate of single men, and within the first year of home ownership, women spend almost $9,000 on home improvement projects. Contributing to the growing trend of women purchasing tools are home improvement shows and hardware stores.