Nine-year-old Jada Fifer’s battle with cystic fibrosis has inspired her entrepreneurial mother and aunt to create Shop for the Cure to raise money for the Cystic Fibrosis Foundation.
| On her birthday, 9-year-old Jada Fifer, who is challenged by cystic fibrosis, made it known that she wanted to find a way to support the organization that has done so much for her. (Courtesy photo)
An inherited chronic disease, cystic fibrosis affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). Jada was diagnosed with this life-threatening illness at the age of four and since that day, her family has stood by her side as she fights to stay well. She has been hospitalized on several occasions and thanks to the Cystic Fibrosis Foundation, Jada has been able to receive life-saving assistance to pay for her treatment and provide her family with the knowledge and support she needs to stay healthy and alive.
On her birthday, Jada said she wanted to find a way to support the organization that has done so much for her. Her mother, Joye Hillman, is a licensed cosmetologist and the owner of Cajama Salon and Boutique. Her aunt, Toni Hayes, is the owner of Shoenista’s shoe and accessory boutique. They specialize in trendy shoes, purses and jewelry for the sophisticated fashionista.
The two savvy entrepreneurial siblings decided to join forces to dedicate a day to Jada. They are donating 50 percent of the profit made from both stores that day to the Cystic Fibrosis Foundation. The event coincides with the Cystic Fibrosis’ “Walk on the Wild Side” fundraiser, a family-oriented celebration and walk that unfolds at the Memphis Zoo on May 5th. Jada’s family will be participating in that event as well.
“My daughter is a fighter with a big heart. It was very hard to learn that she is ill, but my family and I are extremely thankful for the Cystic Fibrosis Foundation,” said Hillman.
“We wouldn’t have been able to pay for her medical expenses or the special vest she is required to wear if it weren’t for them. It’s a pleasure to give back. Cajama Salon will have specials such as massages for $30 and eyebrow waxing for only $5 running all day long. Me and the other stylists are ready to go to work!”
Jada is a sweet child who and doesn’t ask for much,” said Hayes.
“So, when she said she wanted to give back to CFF, my sister and I decided to do it as a team to have a bigger impact. We want Jada to have an amazing day and the participation of the Memphis Community to come shop for a worthy cause is all that’s needed to make that happen,” said Hayes.
“We’ve done the rest. We’re hoping for a sellout. I want the shelves and walls in my store bare by the end of the day. We want people to come shop and support.”
After the CFF walk, there will be a special party for Jada outside Shoenista’s complete with food, games and prizes. It will begin at noon and the public will also get a chance to see just how special Jada is because she plans to man a special lemonade stand as well.
(To make an appointment at Cajama’s, call 901-382-1091 or visit www.cajamasalon .com. They open at 7 a.m. and walk-ins are also welcome. Shoenista’s will be open from 10 a.m. until 6 p.m. For more information, visit www.shoenistas.com or call 901-231-5055. To learn more about the Cystic Fibrosis Foundation and/or to register for their walk, visit www.cff.org.)