The New Tri-State Defender (TSD) will host its 2nd Annual TSDmemphis.com Holiday Parade in Downtown Memphis on Sunday, Dec. 15, beginning at 2 p.m.
The organization and lining up is set for 1 p.m. at the corner of Fourth and Beale streets. The parade will be sponsored by Olympic Tax Service.
"Many in the community have reached out to us to continue this tradition and of course we had to oblige," said Bernal E. Smith II, TSD president and publisher.
"We listened and embraced the opportunity to extend our brand in serving our readership and the community at-large during this festive season of giving. It is always great to bring kids and families out to celebrate during this time of year and what better place to do it than the heart of downtown and historic Beale Street where our offices just happen to be."
Last year, the inaugural TSDMemphis.com Holiday Parade was the first such event to unfold along the newly renamed Dr. Martin Luther King Jr. Avenue. The same route is planned for this year.
At 1 p.m., Christmas and gospel songs and other entertainment will get underway as the participating groups and floats are lined up for the 2 p.m. start. The parade route will begin at Fourth and Beale, head south towards Dr. Martin Luther King Jr. Ave., proceed west on MLK Jr. Ave. to Second St., proceed north to Beale, then east on Beale Alley and back to Fourth, where it will culminate. The Holiday Lane (grandstand) performances will be judged and awarded by a group of specially invited guests.
The parade also presents an opportunity for the community to make contributions or give toys for various toy giveaways happening throughout the city. Participants and parade-watchers are asked to donate a new toy to the toy drive. TSD will collect the contributions and toys and distribute them to various organizations.
Parade sponsor, Christian Davis, CEO of Olympic Tax Service, said, "The parade gives us one last opportunity to secure additional gifts for so many children and families in need. We want to make sure those children have a Merry Christmas. The New Tri-State Defender has been a tremendous partner to Olympic Taxes and we want to do our part to make this year's parade and toy drive a huge success."
Smith said publications such as the TSD have always been rooted in the community.
"We continue to report, support and champion the issues and causes important to the community. Hosting the parade and supporting various toy drives during this season is just an extension of that commitment," said Smith.
"We are committed to doing good while doing well and having fun while doing it all! With the TSDmemphis.com Holiday Parade we are purposing to build a new Memphis tradition that young people and families throughout the Mid-South can look forward to each year during this season."
Registrations will be taken through Dec. 12th. Affordable sponsorship opportunities for businesses are still available.
For more information on how you can participate in the parade, contact Nina Johnson at 901-679-8545, call the TSD offices at 901-523-1818, or visit www.tsdmemphis.com.
(Continuously published for 62 years, The New Tri-State Defender is located at 203 Beale Street, Suite 200. It is owned by BEST Media Properties, Inc. a company started and majority-owned by, TSD President/Publisher Bernal E. Smith II.)