Tina L. Birchett – CEO and publisher of Birchett & Associates, comprised of the Sisterhood Outreach Summit & Showcase and GRACE® Magazine – has passed away.
News of Birchett's passing was a stunner. "What...Say it ain't so...," Carla Stotts Hills posted on Facebook soon after getting the word.
Many others shared the sentiment.
"Praying for Tina Birchett's family," Deidre Malone of the Carter-Malone Group, wrote in her post. "We were in Leadership Memphis together. She was an astute businesswoman and she will be missed."
Radio personality Stormy Taylor Rest, wrote, "Rest in love Tina Birchett! The Sisterhood Showcase will not be the same without her! I am praying for her daughter, family and love ones. God bless all of you."
A University of Memphis graduate, Birchett established the marketing and consulting firm after spending 21 years in marketing and advertising.
The Sisterhood Showcase, which has blossomed into a widely-embraced vehicle to help women connect mentally, spiritually and physically, observed its 18th anniversary in June at the Memphis Cook Convention Center.
In pitching the event, Birchett painted a picture that testified to how she viewed life.
"This year's theme 'Embrace Life' is a powerful message which inspires us to take time out to enjoy our remarkable life," said Birchett.
"Each year, the Sisterhood Showcase is designed to do more than entertain – we inspire, educate and promote growth."
Once again, I invite Memphis and the surrounding areas to join us."
Birchett's GRACE® Magazine, now in its second decade, is a bi-monthly publication for women of color with a readership of over 133,000.
A member of Alpha Kappa Alpha Sorority, Birchett was a Leadership Memphis graduate, and a founding member of the National Association of Women Business Owners. In 2011, she received the Distinguished Community Leadership Award from the YWCA of Greater Memphis.
Among Memphis Magazine's Who's Who in Memphis (2004), she was also honored with the BBA's 2006 Outstanding Business of the Year Award and the Memphis & Shelby County Health Department's 2004 Light of Hope Award.
In 2009, she was of The Tri-State Defender's Women of Excellence.