22 Jul 2011
- Written by Tri-State Defender Newsroom
Natural Hair Care is the fastest growing area of the cosmetology industry, as more people are seeking out products, goods and services in lieu of their natural tresses. Special to the Tri-State Defender
Natural Hair Care is the fastest growing area of the cosmetology industry, as more people are seeking out products, goods and services in lieu of their natural tresses.
| Pearl Eva Walker, aka “The Hair Deva” and owner of Legacy Locks, Braids & Natural Styles, discussed natural hair/care from a sociological, psychological and historical perspective. (Photos by Warren Roseborough)|
| Nakia Amour (right), owner of Nakia Amour Natural Hair in Little Rock, applies one of hair conditioner products, Enhancing Hair Gel, to Cathy Roseborough’s hair.|
The featured salon at the inaugural Memphis Expo was Natural Divinity, where Yvette Granger is owner.
“I thought the Expo was very informative, and a great way to bring people from the industry together. It was heart warming and I enjoyed it overall,” said Granger. “I think it should be done again. It gave me an opportunity to present my work and advertise my company.”
Sponsored by All Day Natural and Dreadz N Headz, the Tennessee Natural Hair Care and Wholistic Wellness Expo was a unique cultural, spiritual and educational experience. With vendors, workshops and classes, the Expo offered a plethora of information and resources on natural hair, beauty, nutrition and alternative health.
Vendors and attendees trekked in from myriad cities, including Little Rock, Nashville, Atlanta, Raleigh-Durham and Baltimore.
About 350-plus people attended.
Miss Lycia – founder of the alldaynatural.com, a blog where she shares information on how to live a natural lifestyle through nutrition, health, beauty, and, of course, hair – coordinated the expo. It was a big step up after producing smaller events in the Memphis area.
“I decided to have something on a larger scale so we could bring the community together to celebrate natural hair and health,” she said.
In need of a partner, Miss Lycia reached out to Malaika Tamu Cooper, owner and operator of Dreadzn Headz Natural Hair Care Center in Baltimore to make the Expo happen. And she built in time to conduct a workshop – Restoring Mind, Body and Spirit through Meditation.
Although largely attended by women, there were men who braved the estrogen and came on out. Adimu Ali, who has been wearing the same set of locks for 22 years, was among them.
“The Expo was graced by many outstanding vendors and sisters, but the highlight of the Expo for me was the workshop called “God Created Nappy Hair” conducted by Pearl “Hair Deva” Walker. “It was the most informative workshop on natural hair that I have ever experienced. She discussed natural hair/care from a sociological, psychological & historical perspective.”
James Davis, CEO of Memphisliveentertainment.com, promoted the Expo in his weekly e-blast, City Buzz.
“I was impressed with the attendance and how well the event was organized. They have definitely taped into a niche market,” said Davis.
Vendor Takeisha Berry-Brooks, owner of a Natural Affair Beauty Lounge, knows a success when she sees one.
“My class, Transitioning to Chemical Free hair, was awesome, standing room only! I got a chance to introduce our Metamorphosis Natural Haircare SystemTM, which is the salon’s signature product line, our line of T-shirts and Earrings! The response was great, and I am thankful for all the support!”
An eclectic assortment of vendors and workshops included: Infinatenik Designs, a business that specializes in face and body painting, waxing, facials, body treatments, Henna tatoos, and cosmetic makeup; OC Vegan Foods, distributors of Vegan and vegetarian foods from Jamaican, African, American and Indian Cuisines; and Terri Lee-Johnson, author of the blog Browngirlspeaks, presented a workshop on “Green” home living.
One of the Expo’s accents was the “Sanctuary” hosted by Chupoo Alafonte & Memphis Naturals Meet-up Group. It was a holistic lounge, where attendees could chill, network and receive chair messages.
There is already talk about the next Natural Hair Care and Wholistic Wellness Expo in Memphis, as organizers eye an annual event. Looking forward to the 2012 Expo is Legacy Locks & Natural Styles model Rhea McGee.
“This was a great event,” said McGee. “I had a great time!”
(Pearl Eva Walker, aka “The Hair Deva,” is the owner of Legacy Locks, Braids & Natural Styles, 4466 Elvis Presley, Suite 164, Memphis, TN 38116. Contact her at 901-348-8900, or visit hairdeva.com.)