In the grand scheme of music, it's pretty safe to say that the average rapper has the career span of a housefly. That's not very long by the way.
Musical history screams out that anyone looking to get into the game of music in general should have a "Plan B" to fall back on. Those who are looking to get into the rap game should already be involved in their Plan B before they even get started. While some have a Plan B already in effect, others have sort of discovered their back-up plan in the process of carving out a career. And then there are those for whom it takes a little longer to bounce back.
Rapper Coolio has decided to take a different career route these days. He has chosen to auction off of the royalties of his music catalog to fund his new career. He released a cookbook in 2009 called "Cookin' With Coolio" and was featured on the Food Network series "Celebrity Chefs."
It seems that Coolio has decided to press the metal down in pursuit of his dream of being a chef and author. He's investing the funds from his music catalog sale to expand his cookbook series and his online cooking show of the same name. Not your traditional Plan B for a rapper, but not a bad idea for a guy who had crossover appeal.
This all might work to his advantage. Could you imagine "Chef Coolio?"
Diddy, formerly known as P. Diddy, Puffy and Puff Daddy, has pretty much reinvented himself time and time again, not only with his name but with his various ventures as well. His latest is Revolt, his television network. Having a deep root in the music culture has given him the background to produce television shows for other networks. Now he has the opportunity to create programming for his own network.
Revolt, a channel that projects offering the best of the music culture, is being crafted as an alternative to MTV. Who better to roll out a project like this other than this guy?
I remember listening to NWA back as a teen and really thinking that Ice Cube was a gangster for real. Little did I know that the guy was actually a marketing genius waiting to happen. Some 20 years later, Ice Cube is more known for movies instead of music, with some 36 films as an actor and nine as a writer and director.
Not only would that be good advice to today's up-and-coming rappers, but those aspiring to get into the game as well. It takes one road to get to the next one. And it might not be a bad idea to plan your route.