Since she started serving in public office, Deidre Malone has been dedicated to helping small businesses in the Memphis community thrive. Over the years, she has helped raise awareness about resources in the city such as the Black Business Association, Small Business Association, NAWBO and the Mid-South Minority Council. She has also worked with larger organizations such as the Chamber of Commerce, EDGE and Leadership Memphis.
The goal was simple. She wanted to see the backbone of American entrepreneurship – small business – reach its potential, especially in a city full of unique talent.
Now, she's taking that mission to a new level.
Her firm – The Carter Malone Group LLC, one of the city's largest female-owned public relations companies – will be hosting three free symposiums entitled "Controlling How the Cookie Crumbles: Educating and Empowering Entrepreneurs." The first is January 12 at Bethlehem Missionary Baptist Church at 9 a.m.
"We have to not only promote economic growth within the Memphis community but also show new and upcoming business owners what it takes to be sustainable," said Malone, president and CEO of The Carter Malone Group.
"This series of symposiums are designed to help individuals learn from industry leaders and have an opportunity to network with other entrepreneurs in the area."
The symposium is designed to target women and minorities who are interested in starting a business or are new business owners. Information will be shared about the staples any business needs to get off the ground, including a strong business plan, industry benchmarking, utilizing resources within the community and marketing.
Seasoned industry leaders will serve as speakers for the symposium, sharing their business success stories. The lineup includes Gina Neely with Down Home with the Neely's; Nita Black – MAP Momentum; Alandas Dobbins – Memphis Office of Resource Enterprise; Natasha Donerson – Success Unlimited; Carolyn Hardy with Chism Hardy Enterprises; and Pamela Brooks-Martin with Cushion Employer Services.
Dates and locations include: Saturday, January 12, 2012 at Bethlehem MB Church; Saturday, January 26, 2012 at Bloomfield Baptist Church; and Saturday, February 16, 2012 at Breath of Life Church.
Registration begins at 8:30 a.m. at all events, with the programs beginning at 9 a.m. and ending at noon.
To encourage participation and reward bright ideas, a $1,500 grant and other benefits will be awarded in March to the best business plan presented by the participants to help get their business started or to help them grow their business.
"This symposium is for every small business owner who sees not only the potential in themselves, but also the potential in their ideas. We want hair stylists, nail techs, new lawyers, CPAs, restaurateurs, small record labels, child care providers, printers, authors and everyone else who wants to learn more about how to make their business a success to attend," said Malone.
All three events will benefit the Memphis Chapter YWCA Abused Women Services or F.F.U.N – Freedom From Unnecessary Negatives. Participants are asked to bring an item to donate or financial contribution to one of the above organizations and receive free entry.
"We decided to donate to the Memphis Chapter YWCA Abused Women Services and F.F.U.N. because these organizations are important to our community," said Malone. "The donated items and contributions will go to the YWCA's Domestic Violence Program and F.F.U.N.'s Stop the Killing initiative. These are both very worthy organizations we want to support through these symposiums."
There is limited seating for these symposiums so registration is required.
For more information contact, The Carter Malone Group at 901-278-0881 or visit www.cmgpr.com.
To register for one of the events, click below: