17 Feb 2012
- Written by Carlee McCullough
While studying to become a physician assistant, Zamyra Lambert launched Arymaz Aromas. She does justice to the phrase “age is nothing but a number.”
Carlee McCullough: How and when did you begin your career in the candle making industry?
Zamyra Lambert: My love for making candles began at the age of 8. I learned how to make candles with a family friend to pass the time away. I found solace in making them. The aroma was so soothing and would actually help me relax. So one day I took the candles to school and sold them all to my friends for Mother’s Day.
CM: Did you create a business plan before starting out?
CM: What has been your greatest challenge?
ZL: My greatest challenge was meeting demand while being in school. Since I was manufacturing each candle, it was time management that aided me in meeting demand. I would make anywhere from 300 to 500 candles during holiday schedules, or summer months. Then my mother would take me around to local hair salons, church bookstores and just word of mouth until I established a clientele base. Later I negotiated wholesale deals with specific boutique shops to move the inventory.
CM: What is the greatest reward in being an entrepreneur?
ZL: Working for me and generating income for myself at a young age.
CM: Of the candles that you create, which is your favorite product?
ZL: Pretty Girls in Pearls, Baby Powder, and Spice are my favorite.
CM: What types of marketing do you employ?
ZL: Candles are hard to market because they are scent driven. People need to smell them to make a sale. I have tried websites and all social media but I would say word of mouth and visual media, such as TV interviews have been the best for me.
CM: What are some daily habits that made you successful?
ZL: Prayer, staying humble, giving back to the community and teaching other young people about entrepreneurship and education.
CM: What books or resources would you recommend for individuals starting out?
ZL: Black Enterprise, autobiographies of other great business people, studying your competitors, and the local Chamber of Commerce are great resources. I have met so many great business owners that have become my fence and my foundation. It is a blessing to have so many great influences in my life starting with my parents.
CM: Any advice for aspiring candle makers?
LZ: My advice to aspiring candle makers is to find great products and give your customer the best you can for your investment.
CM: What’s the next step for you as a candle manufacturer?
ZL: To revisit and revise my business plan, meet with select business investors, look toward areas of support to expand my production line and provide opportunities for expansion.
CM: Any closing remarks?
ZL: I would like to personally thank the Memphis community for its support and (invite people) to visit facebook.com/arymazaromas and purchase.