Fri04182014

Business

Preparation & presentation propel Petals Studio

Driven by the passion to gain more experience and knowledge in the floral field, Nakeisha Green has traveled to major cities to broaden her skills and exposure.
 
 Carlee
McCullough

Driven by the passion to gain more experience and knowledge in the floral field, Nakeisha Green has traveled to major cities to broaden her skills and exposure. From galas to luncheons and corporate functions to soirées, she has planned those events with a skillful eye for detail from start to finish.

In 1999, Green established Petals Studio after planning her own wedding from beginning to end.  Armed with her extensive knowledge of the industry – and yes, her passion for flowers and meticulous attention to details – Green makes it her business to make small and large events memorable.

Carlee McCullough, Esq.: What type of services does Petals Studio offer?

 
 Nakeisha
Green

Nakeisha Green: Petals Studio is a full service floral and event design company. We reach beyond floral décor to create a magical ambience with linens, furniture, rentals, draping, and specialty lighting. At Petals Studio we make the process of planning your event efficient, cost-effective and seamless.  Be it a bar/bat mitzvah, private birthday party, a lavish reception, corporate breakfast or charity ball, we can save you time, angst and aggravation.

CM: How did you become interested in the florist industry?

NG: I actually planned and decorated my own wedding over 12 years ago and realized this was something I truly enjoyed doing.

CM: Did you create a business plan before starting your own business?

NG: No I didn’t create a business plan in the beginning. But since my business has grown over the years I have developed a plan for restructuring expansion and marketing.

CM: Who were your biggest inspirations?

NG: I have been consistently inspired by designer Preston Bailey in New York and Karen Tran in California.

CM: How do you market your business?

NG: We use Social Media sites (Facebook and Twitter) and bridal shows.  We also advertise in wedding and event publications.

CM: Who are some of Petals Studio’s clients?

NG: Our client base includes large and small corporations, governmental agencies, brides, individuals and churches.

CM: In your opinion, what does it take to run a business?

NG: To effectively run a business, the owner must be organized, dedicated, knowledgeable of the business, current on trends and have a positive support system.

CM: What is the biggest hurdle in landing new business?

NG: The biggest hurdle in landing new business is actually the fear of just starting a business venture.

CM: What are you most proud of in your business?

NG: I would have to say I am most proud of my customers’ satisfaction.  Nothing is more rewarding than seeing a blushing bride’s face when her bridal bouquet is given to her on that special day or a surprised customer when they receive flowers at the office.

CM: Given the current state of the economy, would you say now is the best time to become an entrepreneur?

NG: I think now is a great time to start a business because not only are you establishing employment for yourself, but you are also creating jobs for others.

CM: What are successful entrepreneurs doing differently?

NG: Now more than ever successful entrepreneurs are scaling back and only making necessary purchases as needed to get the job done.

CM: What was the best advice you received along the way as far as your business goes?

NG: First impression is the lasting impression.  It is about the presentation. Always deliver quality product, great services, and customers will come back.

CM: Do you notice any new trends in the marketplace? If so, what are they?

NG: Social Media is the latest trend.  Many businesses are using Facebook, twitter, and blogs to grow their business. It’s a must to be tech savvy.

CM: What advice would you give to someone just starting out in business?

NG: Make sure you do your research, have adequate finances, and be knowledgeable of your business industry.

CM: What books or resources would you recommend for individuals starting out?

NG: The Business Renaissance Center at 555 Beale Street, Black Enterprise, Money, and Entrepreneur magazines are all great tools when starting a business.

CM: What’s next for you as a business owner?

NG: I’m very excited to announce Petals Studio has expanded to a full service location at 946 N. Germantown Parkway.

CM: Any closing remarks?

NG: Please call Petals Studio for your next event.

(For more information about Petals Studio, visit www.petals-studio.com.)

(Please send your questions to Carlee McCullough, Esq., at 777 South Main St., Suite 202, Memphis, Tenn., or e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. .)

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