29 Mar 2011
- Written by Dr. Karanja A. Ajanaku
“This transaction will provide this great facility with its modern brewery the opportunity it deserves to utilize its great capacity and ability to brew a wide variety of beers and malt beverages,” said Hardy, who founded Harding Bottling Company. “I believe it will fulfill my dream to return it to its highest and best use, which is brewing great beers.”
City Brewing Company is the largest dedicated contract manufacturer of brewed products in North America. The Company provides contract packaging of traditional beers, fermented malt beverages as well as teas and energy drinks for both national and international beverage companies.
The Memphis-Shelby County Industrial Board has an application for a tax break (or payment in lieu of taxes) related to the deal on its agenda for Wednesday (March 30).
Founded in 2000, City Brewing Company is the 4th largest brewer in the United States. The company has over 6,000,000 barrels of capacity between it breweries in La Crosse, Wis. and Latrobe, Pa. The company currently has approximately 720 employees.
The acquisition of the Hardy Bottling Plant in Memphis offers City Brewing the ability to rapidly increase its capacity for brewing, packaging and distribution for its existing customer base, as well as to expand its brewing and packaging services to new customers and markets.
“City Brewing Company welcomes the opportunity to work with Carolyn Hardy and the current staff to fully develop the brewing and packaging capabilities of the Memphis facility,” said Parke.
“This is truly a significant occasion for our industry and a unique and remarkable opportunity for Memphis, Tennessee,” said Hardy.
Hardy Bottling is a full line contract manufacturer of carbonated and non-carbonated beverages. The company specializes in manufacturing well-known brands of beverages that can be manufactured and packaged in cans, glass bottles, aluminum bottles and plastic bottles. In addition, it offers warehousing and distribution services for its customers.
The new partnership is another strong step that Hardy Bottling President Carolyn Hardy has engineered in a bounce back from $45 million in tornado damage in 2008.
In an interview (10-28-10) with Tri-State Defender “On our way to wealthy” columnist Carlee McCullough, Hardy was asked what contributes to the success of an entrepreneur?
“Relationships! Relationships! Relationships! And then you have to be willing to go where no one has gone before you,” said Hardy.
“What I mean by that is that you have got to put your pride in your pocket. If you see something you want, then go get it.”