28 Jan 2014
- Written by Carlee McCullough
Romance should not be placed on the shelf until Valentine's Day. At times, relationships need spice and many are lost on where to begin the process. HiHeelz Concierge Service provides ideas and direction for those in need. Customers need only to bring their sweetheart and have the confidence to pull off the evening.
Part 2 of our look at the Business of Romance continues with the completion of our conversation with Dennette Smith-Ross, the founder and owner of HiHeelz Concierge Service.
Carlee McCullough: What is the greatest reward in running your own business?
Dennette Smith-Ross: I control my own destiny and work/life balance. I am doing what I am passionate about. I feel pride in building something of my own, but most of all I connect with my clients.
CM: In your opinion, what does it take to run a business?
DSR: It takes a business plan, capital, marketing strategy and confidence. The most important quality for me to have is confidence. As is often said, no one will believe in you if you do not believe in yourself. And customers prefer to do business with professionals who appear competent and secure in their abilities. I love what I do, so it comes easy.
CM: If you had one piece of advice to give to someone just starting a business, what would it be?
DSR: GO FOR IT!!! Just do it.
CM: Is now the best time (in this economy) to become an entrepreneur?
DSR: Anytime is the best time to become an entrepreneur.
CM: What does the future look like for small business owners in our community?
DSR: What's happening in business is what's happening in our personal lives. I'm not a huge fan of studies that predict the future, but I do respect those that try. Their job is to look at the past, analyze the present and conduct surveys to gain insight into the future. Based on all of this information, you try to provide a road map for what's to come.
In this case, I have found that tomorrow's successful small business owners will be far more reliant on technology than today's entrepreneurs. They'll have to be more connected in a mobile world market to customers in ways only imagined today and blur the lines between the virtual and physical worlds, like Apps for smartphones and tablets. I am on my way to that technology.
CM: Do you have a website?
DSR: No website due to the nature of my business and the confidentiality agreement. People want exclusivity.
CM: How does the process work?
DSR: A client will call me. We will talk about their needs and what they want for their evening. A client will tell me about his wife/girlfriend or boyfriend/husband and I customize an evening to fit their needs and desires. I fulfill their fantasy.
CM: How does a potential client book your services?
DSR: A client calls or emails me. We set up a time to meet and talk.
CM: Do you notice any new trends in the marketplace? If so, what are they?
DSR: Maybe not so "new" but social media is a huge trend that is helping small businesses grow.
CM: What types of marketing do you employ?
DSR: I use social media @hiheelzconcierge on Twitter, Instagram and Facebook. Referral marketing has been a huge success for me as well.
CM: What books or resources would you recommend for individuals starting out in business?
DSR: "Strategy and Structure" by Alfred D. Chandler
CM: Any closing remarks?
DSR: Find something you are passionate about and would do for free and you will succeed. Oh yeah, did I mention there is a confidentiality agreement so your secrets are SAFE with me.