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Moving on up!

moving 600Professional Coaching and Leadership Development is a movement going on in corporate America and with highly motivated individuals. While the practice is not new, it is new to many.

RIX International has been dedicated to providing this service for many years. With many successes under its belt, RIX International delivers coaching and development to entrepreneurs and corporations. Gwendolyn Tucker has joined her husband in maintaining the firm's tradition of excellence.

Carlee McCullough: First, tell us a little bit about your background.
Gwendolyn Tucker: I was born and grew up in Northwest Florida near Pensacola. I am an accountant by education. Prior to joining my husband in the company he founded, I held successive roles in Fortune 500 companies in the paper industry for more than 20 years in accounting, internal audit, service excellence, information technology, change management and human resources. I received my designation as a certified public accountant (CPA) in the state of Ohio in 1992.

CarleeMcCullough-160C.M.: What does professional coaching and leadership development entail?
G.T.: Coaching helps to "fast track" individuals in reaching their goals. Often, people spend too much time floundering, unsure of how to develop and reach their goals. In the workplace, too much talent is "sitting on the bench."
Professional coaching first of all is designed to help the individual and teams become more successful. Successful people in sports and in business have a coach to help them "Get Results!" A coach helps you determine/see "Crystallize" your goals. Then your professional coach "holds you Accountable." In doing so, you set meaningful goals and you have a higher likelihood of achieving success!

C.M.: How did you become interested in professional coaching and leadership development? How long have you been in this field?
G.T.: Although I have been in the coaching business close to seven years, I have been engaged in the business of coaching for most of my career.
I am very fortunate to have worked for organizations that valued growth and development. They invested in their employees. I have reported to some great leaders who served as coaches and mentors. Their only request was: "pay it forward." Now, I get to work with leaders and individuals to help them seize opportunities to grow and develop.

C.M.: What emerging trends do you see affecting professional coaching and leadership development?
G.T.: As it relates to professional coaching, an emerging trend will be the ability to work with a group of individuals in cohorts. Therefore, I believe peer-coaching cohorts will serve both the individual and the organization well. Although individual coaching will have its place, colleagues will help each other grow. That will be facilitated by a skilled coach who can effectively address the need of each peer in the context of a group/cohort.
As it relates to leadership development, coaching for leaders will be done in concert with developing a highly functioning team. Finally, as with other facets of business, the use of technology is essential to the success of the coaching process for both the coach and the client.

C.M.: Who is your target audience?
G.T.: Although we have worked with organizations of various sizes, our target organization has 100-500 employees. In any organization, we seek decision-makers that are ready to invest in themselves and the people in their organization to improve both productivity and profitability. We always welcome individuals and small businesses who are serious about investing in their professional development and most importantly achieving and exceeding their goals.

C.M.: What are successful entrepreneurs doing differently?
G.T.: I believe the most successful entrepreneurs are strategic in their thinking and their actions. They find out what works and do more of it. They avoid activity that is unproductive and unprofitable. They stick to their "True North."

C.M.: How important has "branding" been for your company?
G.T.: It has been very important. You can never underestimate the value of branding. At RIX International, we have worked very hard to help people understand who we are, what we do – but more importantly, how we can help them meet and exceed their goals. Consistently delivering on commitments has helped to reinforce our brand.

C.M.: What was the best advice you received along the way as far as your business goes?
G.T.: Building a successful business is a process. And process takes time.

C.M.: What advice would you give to entrepreneurs wanting to start a business?
G.T.: You must be passionate about what you do. You also must be able to turn that passion into profits.

C.M.: What are some daily habits that made you successful?
G.T.: Stephen Covey's "7 Habits of Highly Effective People" has significantly impacted my thinking and actions over the past 20 years or so. As such, I tend to plan and lay out each day's activity in light of my long-term goals (both personal and professional). I do allow flexibility for the unexpected.

C.M.: Any closing remarks?
G.T.: Thank you for this opportunity!

(For additional information, visit www.rixinternational.com.)

(Contact Carlee McCullough, Esq., at 5308 Cottonwood Road, Suite 1A, Memphis, TN 38118, or email her at This email address is being protected from spambots. You need JavaScript enabled to view it. .)

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