Mayor A C Wharton Jr. has teamed with several local hospitals and community partners to launch a musical message encouraging citizens to enroll in the Health Insurance Marketplace by the March 31st deadline.
"Music resonates with the people of our city in a way that is difficult to explain. That's why this idea of slipping a critical message into the melody of a song was a pretty safe bet from our perspective," said Wharton.
The song at the center of the campaign is "The Marketplace," a rewrite of the 1979 soul classic "Come Go with Me" made famous by Teddy Pendergrass. It showcases Memphis vocalist and keyboardist, Will Graves. T. O. Crivens, who is featured as the lead guitarist, produced the regarding.
The project was made with the support of the Rev. Keith Norman of First Baptist Church-Broad, Baptist Memorial Health Care, Methodist Healthcare, Regional One Health, and Delta Medical Center. The Memphis Music Foundation acquired the use of the original "Come Go with Me" song from Warner-Chappell Records.
"We are delighted to have been a part of this unique project," said Pat Mitchell Worley, director of Development and Communications with the Memphis Music Foundation. "And, I must say that it is altogether appropriate that we would have musicians sharing this message given the historical challenges musicians have had with securing affordable health insurance."
A music video that features the song is being shared via social media by a number of local partners. It is the work of local videographer and musician, Justin Elliott Thompson. Through a partnership with Clear Channel Communications, commercials featuring the song and a voiceover by the mayor are being shared via social media channels by several local deejays and on-air personalities.
"(Given) the importance of the subject at hand, we hope this creative project inspires folks to enroll in the Health Insurance Marketplace today," said Wharton.
The Marketplace video is reachable through the following links:
* Shortened version (roughly 2 ½ minutes): https://tinyurl.com/getcoveredsongSHORT
* Entire version (roughly 4 ½ minutes): https://tinyurl.com/getcoveredsongLONG
To view the Marketplace commercial (30-second version): http://www.memphistn.gov/getcoverdsongSHORT