The Shelby County Health Department (SCHD) on Wednesday launched a new campaign aimed at reducing the infant mortality rate utilizing mobile devices and social media.
"As we continue our work to reduce the infant mortality rate in Shelby County, we realize being innovative in our use of social media is necessary to increase our public outreach," said Yvonne Madlock, director of the SCHD.
B4BabyLife, now available for Android and iPhone users, is the department's first mobile application encouraging healthy pregnancies and healthy babies. B4BabyLife is designed to help prevent infant mortality and provide families with information and resources before, during and after pregnancy.
- Written by Tri-State Defender Newsroom
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