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Return engagement for Southern Entertainment Awards

  • Written by Milton Howery III

This week (March 3-6), rappers, singers, models and other entertainers will be arriving in Memphis for the Southern Entertainment Awards (SEA). by Milton Howery III
Special to the Tri-State Defender

(Milton Howery III is the Black Entertainment Network (BET) marketing representative intern for Memphis.)

This week (March 3-6), rappers, singers, models and other entertainers will be arriving in Memphis for the Southern Entertainment Awards (SEA). The eighth annual awards show will take place at the Cannon Center on Sunday.

 Janiro Hawkins II

On tap are several days of festivities and educational conferences related to music, marketing, radio, promotions and entertainment.

For those who are unfamiliar with the Southern Entertainment Awards, it was held in Nashville for its first two years and then spent four years in Tunica, Miss.  Last year, the awards show was held in Memphis for the first time.  

Janiro Hawkins II, the show’s co-founder, said he enjoys the support the awards show gets from Memphis.
 “The Southern Entertainment Awards is more accepted here in Memphis and Shelby County by the mayors, and commissioners, more so than Nashville-Davidson County,” said Hawkins.

“We can get responses from the officials in Memphis but we can’t get those responses in Nashville that we need in order for our event to be successful. Davidson County hasn’t taken us as serious as Shelby County.”
The Southern Entertainment Awards offer upcoming talent the opportunity to be acknowledged by their peers. Nominations for the SEAs are taken online between May 1 and August 15. Individuals must rank in the top 10 in their category to make the official SEA ballot. Voting takes place online between September 1 and December 15. The person with the most votes wins.

The SEA awards show has played host to many stars over the years with annual appearances and performances of Memphis rapper Yo Gotti, to the 2008 performance of B.O.B also known as Bobby Ray.  In 2009, Gucci Mane attended the SEAs, along with Nicki Minaj, whose career was just starting to blossom at that time.

This weekend you can expect appearances from Day 26, Waka Flocka, Bizzy Bone, and possible appearances by Gucci Mane and Keri Hilson.

“The Southern Entertainment Awards goal is to acknowledge the current rising talents that are out there, and hopefully cultivate and bring fourth new talent,” said Hawkins.

“The purpose is to educate and entertain. Our goal for the future is to still be relevant, to move forward and progress, and continue having events that people really want to attend.”

(For more information about BET, visit www.bet.com. To contact Milton Howery III, email: This email address is being protected from spambots. You need JavaScript enabled to view it. .)

At A Glance

• Southern Entertainment Awards
• March 3-6
• Cannon Center
• Admission: $30 dollars; All college students get $10 off admission tickets, if purchased at the Cannon Center Box Office Thursday, Friday, and Sunday, day of event.
• For a complete listing of Southern Entertainment Awards and events,  visit  www.southernentawards.com

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