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Hendricks brings sales-executive prowess to The New Tri-State Defender

The New Tri-State Defender is excited to announce the strategic hiring of DeJuan Hendricks as its newest sales executive.

The New Tri-State Defender is excited to announce the strategic hiring of DeJuan Hendricks as its newest sales executive. Hendricks will be charged with growing print and digital advertising as well as event sponsorship and the development of strategic networking events for the publication.  

 DeJuan Hendricks

“DeJuan brings a wealth of experience in media sales, having been successful in radio, billboard, minor league sports, and health care sales. He has an unmatched understanding of networking and has built a wealth of relationships that will translate well in his strategic role with The New Tri-State Defender,” said TSD President and Publisher, Bernal E. Smith II.

“I am elated to bring aboard someone with his experience, skill set, and abilities as we excel parts of the strategic growth and redevelopment plan that I’ve set in place for the company. DeJuan will be an integral part of building our base of local advertisers and executing specific project related initiatives. He is already making a difference, complementing the work established by Deborah (Powell) Alexander our V.P. and Executive Sales Manager.”  

Hendricks is a transplanted Memphian who has called Memphis home since 1996. A Tuskegee University alumnus, Hendricks has 15 years of sales experience and is actively involved in local civic and business groups. He is most easily recognized by his involvement in the Memphis Chamber Of Commerce, where he has been a two-time Ambassador of the Year, Ambassador President and most recently elected into the Inaugural Memphis Chamber; Ambassador Hall of Fame.

Hendricks is a member of St Andrew AME Church, where he is an active member of the FORCE security ministry and Usher Board.

I am excited to be working at such an iconic institution in the Mid-South community, particularly the African-American community,” said Hendricks. “I look forward to advancing our publisher’s vision by being a professional marketing consultant for our advertisers, particularly locally-owned businesses throughout Greater Memphis and the Mid-South.”



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