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Mini manufacturing: Scented candles

While studying to become a physician assistant, Zamyra Lambert launched Arymaz Aromas. She does justice to the phrase “age is nothing but a number.”

 
 Carlee McCullough

While studying to become a physician assistant, Zamyra Lambert launched Arymaz Aromas. She does justice to the phrase “age is nothing but a number.” Zamyra, 22, has started a scented candle business that rivals those that have been in the business for decades. Not only does she have a full grasp of where she would like her business to go, she also has an understanding of the direction of her personal development. In addition to her candle business, she is a graduate student studying to become a physician assistant with a concentration in obstetrics or surgery.

Carlee McCullough: How and when did you begin your career in the candle making industry?

Zamyra Lambert: My love for making candles began at the age of 8. I learned how to make candles with a family friend to pass the time away. I found solace in making them. The aroma was so soothing and would actually help me relax. So one day I took the candles to school and sold them all to my friends for Mother’s Day.

CM: Did you create a business plan before starting out?

 
 Zamyra
Lambert

ZL: Initially, I had enough supplies to just make them at home. I begin to make a few, sell them and use the money to buy more supplies. Later I was sponsored by TVA/MLGW to attend the Black Enterprise Entrepreneurship conference in Nashville. It was there that I was exposed to the process of making a business plan through their Kidpreneur Program. In 2005, I was encouraged to enter the Memphis NAACP ACT-So Program for business. There Ms. MP Carter, her daughter Kim and Mr. Tyrone Burroughs helped me develop my first real business plan to enter into the national competition. I won first place at the local level, and went to the National NAACP Convention in Milwaukee and won 2nd place for my Candle Business Plan. I was the youngest delegate representing Memphis.

CM: What has been your greatest challenge?

ZL: My greatest challenge was meeting demand while being in school. Since I was manufacturing each candle, it was time management that aided me in meeting demand. I would make anywhere from 300 to 500 candles during holiday schedules, or summer months. Then my mother would take me around to local hair salons, church bookstores and just word of mouth until I established a clientele base. Later I negotiated wholesale deals with specific boutique shops to move the inventory.

CM: What is the greatest reward in being an entrepreneur?

ZL: Working for me and generating income for myself at a young age.

CM: Of the candles that you create, which is your favorite product?

ZL: Pretty Girls in Pearls, Baby Powder, and Spice are my favorite.

CM: What types of marketing do you employ?

ZL:  Candles are hard to market because they are scent driven. People need to smell them to make a sale. I have tried websites and all social media but I would say word of mouth and visual media, such as TV interviews have been the best for me.

CM: What are some daily habits that made you successful?

ZL: Prayer, staying humble, giving back to the community and teaching other young people about entrepreneurship and education.

CM: What books or resources would you recommend for individuals starting out?

ZL: Black Enterprise, autobiographies of other great business people, studying your competitors, and the local Chamber of Commerce are great resources. I have met so many great business owners that have become my fence and my foundation. It is a blessing to have so many great influences in my life starting with my parents.

CM: Any advice for aspiring candle makers?

LZ: My advice to aspiring candle makers is to find great products and give your customer the best you can for your investment.

CM: What’s the next step for you as a candle manufacturer?

ZL: To revisit and revise my business plan, meet with select business investors, look toward areas of support to expand my production line and provide opportunities for expansion.

CM: Any closing remarks?

ZL: I would like to personally thank the Memphis community for its support and (invite people) to visit facebook.com/arymazaromas and purchase.

(Contact Carlee McCullough, Esq., at 5308 Cottonwood Road, Suite 1A, Memphis, TN 38118, or email her at This email address is being protected from spambots. You need JavaScript enabled to view it. .)

 

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