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National online furniture retailer ushers in flagship showroom

decadentavenue-350Decadent Avenue, an e-commerce retailer of fine furniture, will open its first North American retail showroom in East Memphis on Nov 1, with the Greater Memphis Chamber holding a ribbon cutting ceremony at 10 a.m.

"We are excited to make Memphis the home base for what will be many more showrooms throughout North America," said Neil Phillips, co-founder of Decadent Avenue.

To celebrate the move into the Memphis area (888 South White Station Rd.), a portion of the opening-weekend proceeds will be donated to Le Bonheur Children's Hospital to assist the hospital in its mission to provide Memphis-area children with a healthier, safer childhood.

"Partnering with Le Bonheur Children's Hospital aligns with our mission to give back to the community while making a positive impact within the Mid-South area," said co-founder, Robert Ajam.

"The 25,000 square foot facility has been meticulously planned and designed to create the perfect shopping environment for home furnishing shoppers in Memphis," added Simon Eid, co-founder of Decadent Avenue.

Decadent Avenue opens with rich ties to destination furniture shopping locations in both Alabama and Louisiana. Decadent Avenue's sister stores, Birmingham Wholesale Furniture and Louisiana Furniture Gallery, have been in business for over 65 years combined.

In Memphis, Decadent Avenue is envisioned as "an all-inclusive furniture shopping experience that is truly like no other." Every customer will be paired with a complimentary personal designer qualified to help with every aspect of the home-furnishing experience, including furniture customization, accessory selection and space planning.

Plans call for the Memphis operation to carry rugs, fabrics and draperies by early next year or sooner. Decadent Avenue will also cater to independent interior designers by providing a furniture hub with styles ranging from traditional, transitional, urban-loft, to glamorous.


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